Why Spyware is so Dangerous by Terence Young

Spyware is software that gets installed on your computer without your knowledge and sometimes is designed to record what you type on the keyboard and send to others. What makes spyware so dangerous is that it likes to collect personal information to include credit card numbers and passwords and send them elsewhere. The most dangerous spyware is of the type that records your keystrokes and sends the information to the interested parties. Think about it. If you use the Internet to pay bills, do banking, purchase items, or look up personal information then you will inevitably use keystrokes to direct the processes. You will use keystrokes to enter credit cards, passwords, birth dates, social security numbers and many more important data items that uniquely identify you as the owner of that information.

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Now no one would put software on their computer if they knew it would steal their personal information and the makers of spyware know this and came up with a solution. Another characteristic that makes spyware so dangerous is the fact that it usually installs without the knowledge of the user. How does it do this? It usually gets installed as part of an installation of desirable software you are aware of installing. In other words, the spyware piggybacks off of a software product you willingly put on your system. Viruses can install spyware also.

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There are many other characteristics of spyware that add to its danger. Some spyware opens remote access to a stranger to your computer. A stranger can actually control your computer from some other location and you would never know who. There is an especially dangerous sort of spyware known as a bot. Bots, once installed on your system, can be controlled via the Internet Relay Chat protocol or channel and can do things like start emailing viruses and spam to other users when it collects all email addresses found on your computer. Then the email recipient multiplies the problem when the same bot installs on the target computer and starts emailing spam and viruses as well. If you have virus protection that checks outgoing emails. This can get especially irritating if you have a bot on your system as the virus scanner will catch every outgoing mail with this virus and drag your system down in terms of performance. It is a good thing however if your antivirus software does catch it instead of allowing it to be spread.

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Another characteristic of spyware that makes it so dangerous is the fact that it can significantly degrade the performance of your computer. All of that activity engaged in by the spyware program utilizes the resources of your computer. Just having a piece of software that is engaged in creating popup ads heavily consumes computer resources. Plus, these spyware programs are not models of high-performance software. These programs are typically written by hackers who have little or no knowledge of sound software design principles and can create software that performs very poorly by consuming too many system resources.

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And to sum it up, spyware is an absolute nuisance. It just makes a computing experience dreadful. Get yourself some good tools to protect against it.

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About the Author

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For more information on combating spyware and adware visit: http://www.spywareremovalsoft.com/

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Link Popularity The Stepping Stone For Greater Online Presence by Jeffrey Greer

What exactly is link popularity? It is not Page Rank. Link popularity is the measure of how popular your page is and how many links are directed to your site; and the quality of the sites that are directed to your site. Page Rank, on the other hand, is almost always confused with link popularity. Page Rank is normally a Google term, ranging from 1-10, and is used to classify the relevancy of a site based on keywords, description, and link popularity. Link popularity uses quality; page ranking uses quantity.

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Link popularity is a major stepping stone for any online presence. If no one knows about your site, then it does not exist. On the other hand, your site may also be extremely popular due to pop ups and campaigns on sites with a bad reputation; this is when quality comes into play when link popularity is determined.

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Apart from having the right keywords and good reputation, link popularity can be earned through link exchange. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site. Note: that you should have the correct anchor text on your site in order to get page ranked accurately.

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Another great strategy in gaining link popularity is the overall content of your site. Do you have interesting material? Why should anyone bother linking to your site? Sometimes, sites with great content get linked by viewers on other sites. Some webmasters might stumble upon your site and request to use some of the content of your site with your permission and all links in place; this adds to your link popularity.

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For example, say your website sells and gives information on ‘tomatoes’. When you type in the word ‘tomato’ into a search engine, and your page isn’t in the top ten, your link is not optimized. Check the other sites that happen to be in the top ten lists. Some browsers may allow you to view the page source of such websites. How do you compare? How many links do you have on your site and how many sites are targeted to your site? Do you have the proper Meta tags? This is where you can use your competitors’ site to your own advantage and all these are important factors in gaining link popularity.

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Also, great content, such as keyword oriented articles and reviews can draw traffic to your site with little to no effort on your part. Good luck on promoting your tomatoes, remember that quality surpasses quantity!

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About the Author

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Jeffrey Greer owner of Ever Enterprise, providing marketing solutions and information to assist online businesses. Link Popularity is only one aspect to gaining your online presence. Visit Ever Enterprise today for more ways on gaining the marketing edge over your competition.

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William Keleher : Not Forgotten by Julia Keleher

William Aloysius Keleher is a name that will not be forgotten, no matter what. Especially in the region of Albuquerque, New Mexico, the name will always live among the people as a shining star, a person who started from scratch, yet was bold enough to make a difference. William Keleher was a relentless worker who continuously strived to bring about a positive change in the society.

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It was the year of 1886 when Mary Ann Gorry Keleher gave birth to their son (William) in Lawrence, Kansas. His father, David Keleher, decided that the family should move to Albuquerque, New Mexico and so they went there in 1889. William Keleher enrolled at Saint Mary’s Parochial School where he studied till the eighth grade. Due to unavoidable circumstances, he, however, had to quit the school and start working in order to support the family financially. He started his new life as a messenger for Western Union Telegraph Company, becoming telegraph operator later on. He also worked for education boards and development companies for a brief period before becoming a newspaper reporter (he also became the city editor for two newspapers). This was the pivotal moment when he was attracted to law. It is believed that events at a local County Court influenced his decision. He once mentioned that he felt as if destiny was guiding him towards the court. With the newfound spirit, he joined the law school at Washington and Lee University in the last quarter of 1913. It did not take the meritorious Keleher more than two years to receive the Bachelor of Laws degree and thereby, graduate successfully from the law school, who was admitted to the New Mexico Bar in the same year (1915). He returned to Albuquerque after a while and honored the post of city attorney. Later on, he joined forces with George Downer, practicing law till 1930. In 1931, he found a new partner – A.H. McLeod. Together, they formed ‘Keleher & McLeod’, a law firm that would relentlessly practice law for the betterment of society for decades. Even after so many years, this firm remains as efficient as before.

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William Keleher soared to greater heights with his literary works. He always had an avid interest in writing, especially history-related ones. With quality books like the Maxwell Land Grant, Turmoil in New Mexico, The Fabulous Frontier, Memoirs and Violence in Lincoln Country, he gained international recognition and historians’ acclamation. His first book came out in 1942, and the last in 1969.

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William Keleher played a key role in settling the much talked-about dispute between the government and coal-field miners that took place in New Mexico in 1933. The Gallup American company was troubled with the Mexican coal miners’ strike, which was initiated rightfully after much suppression. The situation was going from bad to worse and an immediate remedy was needed to prevent apocalypse. This was the time, William Keleher and M. Mechem presented the “Mechem-Keleher” report on the Gallup coal strike to the government, who later on decided to settle the strike.

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Keleher served the Museum of New Mexico and the New Mexico State University which was really worthy of praising. He also took the post of director and legal counsel in a few private organizations.

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Even after death, Keleher is still inextricably related with the betterment of society. More than twenty years ago, the W. A. Keleher Memorial Journalism Scholarship was established at the UNM College of Arts and Sciences. As of June 30, 2001, the total investment value of the scholarship is eight million US dollars, huge by any standards.

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Keleher died on December 18th, 1972 leaving behind innumerable well-wishers and monumental achievements. His legacy, however, have not gone to the grave with him. Instead, it has given him immortality among the people of Albuquerque, New Mexico. Researchers are unearthing more and more information about Keleher. Thanks to the generous donation by the Keleher family, researchers are finally able to have a better understanding of the society and culture in W.A. Keleher’s times. In addition, unknown or little known information about William Keleher is finally being divulged to the world. This proves that people have not forgotten William Aloysius Keleher and his marvelous deeds.

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About the Author

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Keleher authored some of the premier works on the Southwest:Purchase the Books of William Keleher in .pdf format online at www.williamkeleher.com

A Recursive Filtering Workbench in Java by Richard G. Baldwin

A Recursive Filtering Workbench

The complete collection of installments presents and explains the code for an interactive Recursive Filtering Workbench that can be used to design, experiment with, and evaluate the behavior of digital recursive filters.

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By the end of the last installment, you should have learned how to write a Java program to create such a workbench. Hopefully, you will also have gained some understanding of what recursive filters are, how they behave, and how they fit into the larger overall technology of Digital Signal Processing (DSP).

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Viewing tip

You may find it useful to open another copy of this lesson in a separate browser window. That will make it easier for you to scroll back and forth among the different listings and figures while you are reading about them.

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Complex poles and zeros

The workbench makes it possible for the user to design a recursive filter by specifying the locations of sixteen poles and sixteen zeros in the complex z-plane and then to evaluate the behavior of the recursive filter for that set of poles and zeros. The user can relocate the poles and zeros and re-evaluate the behavior of the corresponding recursive filter as many times as may be beneficial without a requirement to restart the program.

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Read full article at softwaredevelopmentblog.com

About the Author

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For more information visit softwaredevelopmentblog.com

Technical Analysis: How to use Technical Indicators – part 2 by Mostafa Soleimanzadeh

In the previous article I described tree technical indicators: Momentum and Rate of Change (ROC), Moving Average Convergence/Divergence (MACD), and Relative Strength Index (RSI). Don’t worry you can find link to complete article in the bottom of this article. Also, you can subscribe to our free Newsletter for new updates.

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In this article I’ll describe two technical indicators: an oscillator that is Stochastic Oscillator and Bollinger Bands indicator.

As I mentioned before, Oscillators are technical indicators that tend to cycle or “oscillate” within a fixed or limited range, and Momentum in general term means strongly movement of prices in a given direction.

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Stochastic Oscillator

The Stochastic Oscillator is a momentum indicator, it indicates whether the market is moving to new highs or new lows or is just meandering in the middle. This indicator is based on George Lane ’s observations.

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The Stochastic Oscillator is plotted in two lines Fast %k and Fast %D.

The formula is:

Fast %k = 100 * [( C - L (n) ) / ( H (n) - L (n) )]

Where:
C is the most recent closing price.
L (n) is the low of n previous trading day (or bar).
H (n) is the high price of the same n previous day (or bar).
Usually n is chosen 14.

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A 3-period (day or bar) moving average is taken from Fast %k and called Fast %D. Fast %D is used as a signal line in the same way that the moving average of the MACD is used as a signal line for the MACD.

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Stochastic Oscillator is plotted in two lines but, usually these lines cross each other many times. Now to smooth the chart, a 3-period moving average is taken from Fast %D and called Slow %D (Also, Fast %D is called Slow %K), so the smoothed chart is plotted with Slow %K and Slow %D.

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Using of Stochastic Oscillator

1- Oscillators are used as an overbought/oversold indicator. A buy is signaled when the oscillator moves below 20, and then crosses back above 20. A sell is signaled when the oscillator moves above 80, and then crosses below 80.

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2- Also, when %K crosses above or below %D, Buy and sell signals can be given. But, may be crossover occurs frequently in short periods and causes bad results. This using isn’t very common.

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Bollinger Bands

John Bollinger created Bollinger Bands in the 1960s; Bollinger Bands are used to determine support and resistance levels. This indicator consists of three lines; the middle line is an exponential moving average of price data and the two outside bands are equal to the moving average plus or minus standard deviation.

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Standard Deviation is a statistical measure that indicates volatility of price. The bands will expand when price becomes volatile and they will contract during less volatile periods.

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Using of Bollinger Bands

1- Bollinger Bands are used to determine the boundaries of market movements. If a market moved to the upper band or lower band, then there was a good chance that the market would move back to its average. In the other words, when price closes to upper band, market is overbought and when price closes to lower band, market is oversold.

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2- Another using of Bollinger bands is that to indicate up-trends and down-trends. If price deflects off the lower band and crosses above moving average then price fluctuate between upper band and moving average, it comes to indicate upper price target. It is visa versa to indicate lower price.

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Simply click the link to read complete article:Using of Technical Indicators

About the Author

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By Mostafa Soleimanzadeh. Find Free Basic and Advanced Stock Investing Articles in his website.

Comprehensive Web Design Checklist by Michael Cordova

Your Web site needs to do more than make your company look good. It has to support your overall business operations – customer service, sales and marketing and collaboration. Whether you’re planning an intranet or Internet site, don’t start before you check your strategy against this comprehensive checklist.

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The following checklist and the associated answers will facilitate the analysis process ofr designing and building the website that allows your company to turn the corner.

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GENERAL 1. Where did you hear about us? 2. Do you have a domain name? If not, do you have ideas on one? If so, what is it? 3. What is your company name? Do you want to use the entire name on the site, logo, and graphics? 4. Do you have special features in mind like ECommerce shopping cart, BLOG, RSS, Forms with emails, EZine, Newsletter signup, autoresponders, advertising landing/call-to-action pages, etc.?

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MARKETING 5. Who is your intended audience? Are they regional, industry specific, company size specific, etc.? 6. Do you intend to provide a call to action – make a sale, call in to your office, fill out a form, etc? 7. Describe your ideal client and the specific attributes that we’ll be targeting in the website. 8. What are your website expectations, main emphasis and primary goals – increased sales, increased leads, etc.? Please prioritize. 9. What separates your company from your competition and what do you expect will draw clients to the website? 10. How do you plan to market the website? 11. What company properties do you want to emphasize on the website? Please prioritize.

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IDENTITY 12. Do you already have a logo and other graphics to be used? If not, do you want to have one created? 13. Have you identified a tagline? That would be something like “Just do it”, “Reach out and touch someone”, etc. Here is some information on the subject http://advertising.about.com/od/copywriting/a/guesttagline.htm. 14. What keywords do you want to be found by in the search engines?

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LAYOUT 15. Please provide a list of websites that you like and don’t like. Why do you or do you not like these sites? 16. Please provide a list of competitors websites. 17. Do you have ideas of the colors to be used, and colors you don’t like? Please provide example sites. 18. Do you have an intended website screen size – 1024×768, 800×600, or stretch to the entire width of the screen? 19. If the site isn’t the entire width of the screen do you have a preference for left or center alignment? 20. Do you have a horizontal or left-side vertical preference for the main navigation? 21. Please provide the main pages you need in the website. 22. Have you created the copy text for any of your pages? 23. Do you have existing business cards or other printed material we need to match? 24. Are you leaning towards custom drawn artwork or photographs?

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POST-CONTRACT 25. Once we start designing the website we’ll need the following (Note that this information will be kept in strict confidence): a. FTP access information – username and password b. Hosting company and their tech support phone number

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About the Author

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Contact Michael A. Cordova for web development/web design, search engine optimization (SEO)/B2B Internet marketing services at: – http://www.21stsoft.com – michaelc(at)21stsoft

Get a Car Insurance Quote Now! by Henry Bell

Car insurance in UK is not only a personal compulsion; it is also a legal liability. To avail this car insurance you need to find a perfect car insurance quote from the insurance market. A car insurance quote also needs a thorough search like other important things, at the time of buying. There are large numbers of car insurance companies that provide you with cheap and affordable car insurance quote that will meet your needs.

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Before dealing with car insurance quotes, you need to have a clear idea of what insurance is. Insurance is an agreement between the insurance company and the insurer, where the insured agrees to pay a certain premium at regular intervals. On the contrary, the insurance company makes arrangements to secure the insured from any misfortunes. Similarly, car insurance is an agreement between the insurance company and the insured, where on the payment of a certain premium at regular intervals, the insurance company agrees to pay for the cost of any loss that may happen to your car.

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There are various factors that effect car insurance quotes and the amount of premiums that one has to pay. It is difficult for a young or teenage driver to get hold of cheap car insurance quotes but on the other hand if the driver is a woman, she can easily purchase a cheap car insurance quote. The risks involved with the driving of a woman is less, because statistics have shown that women tend to drive more carefully as compared to men.

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All these will need a detailed research. You have to compare various car insurance quotes available in the market; then depending on your lifestyle and your driving history, you must carefully choose a car insurance quote from the insurance market of UK. Your financial status should also be a deciding ground for buying car insurance quotes.

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The internet has come up as an easy way of shopping around for your car insurance quote. It can save you around 50-55 pounds; apart from that there is always an added online discount. The internet is very easy and simple to use, it is speedy and therefore internet sales are growing very fast. So your shopping for the perfect car insurance quote has become less time consuming and economical.

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About the Author

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Henry Bell is an author who can certainly identify the kind of insurance that you will need. He is proficient in the insurance world; he is an MBA(finance) from University of Oxford. Insuranceb.co.uk endeavors to find the best possible deals for its customers. To find Car insurance quotes, Travel insurance, Home Insurance in UK, Van insurance, Motorcycle insurance, Holiday insurance, Pet insurance in the UK visit http://www.insuranceb.co.uk

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Winter Wonderland Trivia Quiz by Deanna Mascle

1. Which is NOT a fact about winter in the animal kingdom? A. Some species of domesticated dog turn white in the winter. B. Mountain goats with their luxurious 3-inch long winter coats can endure winter temperatures as low as minus 50 degrees Fahrenheit and powerful winds up to 100 mph. C. The male moose sheds its antlers every winter and grows a new set the following year. D. The weasel and the ermine are the same animal. The only difference is the brown coat of the weasel turns white in the winter when it is known as an ermine.

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A. Some species of domesticated dogs turn white in the winter. FTO: At least as far as The QuizQueen knows this isn’t true.

2. Which flying creature fact is true? A. The Rufous, a species of Hummingbird, nests in Alaska and migrates miles to Mexico each winter and then back to Alaska in the spring. B. Many species of butterfly fly south for the winter just like many birds. C. None D. Both

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D. Both FTO: I wouldn’t have expected to find Hummingbirds in Alaska either!

3. Ice fog is a winter weather phenomenon. Which fact is NOT related to this event? A. It frequently occurs in Alaska. B. It frequently occurs in Maine. C. It glitters in sunlight and is colorfully known as diamond dust. D. It contains minute ice particles.

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B. It frequently occurs in Maine. FTO: OK, maybe some Maine resident can prove me wrong, but it wasn’t listed among MY facts.

4. Did you know that human hair grows at different rates for different times of day and year? For example, it speeds up in the morning, slows down in the afternoon, and speeds up again in the evening. What is the rate of growth in the winter? A. Slower than summer. B. Faster than summer. C. The same as in summer. D. The same all year round because the QuizQueen is making this up.

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A. Slower than summer. FTO: Gee, did you really think The QuizQueen would make up such a silly question?

5. During the winter, winds seem to bite through you with cold. Can you pick out the true windy phenomenon? A. The Bora is a violent cold north wind in the Adriatic. B. The Mistral is a strong cold dry north wind that blows during the winter in Rhone Valley, France. C. The Puna is a cold dry wind that blows in Peru. D. The Williwaw is a sudden strong cold wind off-shore from mountains in Alaska and Canada.

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Trick question, they are all winds! FTO: They were such fun names I couldn’t choose and so went with them all.

6. Can you pick out the FALSE nor’easter fact? A. This is the coastal warm front storm which typically strikes New England in February when warm moist air picked up from the tropics moves north up the coast and meets a mass of polar air from Eastern Canada and the North Atlantic which is moving south. B. A nor’easter is created when a mass of warm air hits a mass of cold air somewhere in the vicinity of Cape Cod. C. The winds of a nor’easter blow so strong and fierce that even when snow falls it does not accumulate. D. When warm air moves up and over a layer of cold air, a nor’easter is created and snow crystals form and fall. If the storm moves quickly, cold rain or snow will fall for six to eight hours. If the warm air stalls against a high pressure wall, the snowfall may last 12-24 hours or even longer.

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C. The winds of a nor’easter blow so strong and fierce that even when snow falls it does not accumulate. FTO: I imagine there are plenty of people who WISH this were true.

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7. In 1888, the United States experienced one of the worst recorded blizzards. Which Blizzard of ‘88 fact was made up by The QuizQueen? A. On March 11, 1888, a nor’easter stalled over New York City and dumped 21 inches of snow with 70 mph gusts piling snow into 20-foot drifts which marooned New Yorkers in elevated trains, carriages, and office buildings. B. The Blizzard of 1888 was completely invented by The QuizQueen and in fact no snow fell that winter in northeast America except in trace amounts. C. The 1888 blizzard extended from Maine to Washington, D.C., and from New York to Pittsburgh. The storm stalled for a day and a half. In Connecticut and central Massachusetts, between 40 and 50 inches of snow fell. Winds piled it into 40 to 50 foot drifts which buried houses and trains. D. From Chesapeake Bay to Nantucket, 200 ships were sunk or severely damaged. In 1888, 400 lives were lost, a tragedy that modern weather forecasting has spared us.

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B. The Blizzard of 1888 was completely invented by The QuizQueen and in fact no snow fell that winter in northeast America except in trace amounts. FTO: This was pretty serious stuff.

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8. Do you know why 1816 was called “The Year Without Summer?” Are all these facts true, or is one false? A. During June and July Connecticut experienced a rare summer blizzard and snow and sleet fell in Danville, Vermont. B. While unseasonably frigid summer temperatures brought crop failures all over New England, Massachusetts had snow flurries. C. Savannah, Georgia, had a high temperature of only 46 degrees Fahrenheit on July 4. D. The eruption of the Tambora volcano in Java the previous year spewed dust and ash into the atmosphere and caused the unusually cold summer of 1816.

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All true. FTO: Pretty weird, huh?

9. Which United States city has the coldest winter temperature on average? A. Mt. Washington, New Hampshire B. Kotzebue, Alaska C. Helena, Montana D. Barrow, Alaska

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D. Barrow, Alaska FTO: Although none of these places are too balmy in the winter! Just imagine an average temperature of 4.1 degrees Fahrenheit.

10. On average, one inch of rain is equivalent to how many inches of snow? A. 1 B. 5 C. 10 D. 12

C. 10 FTO: Results can vary, but that’s the average, according to The QuizQueen’s weather sources.

11. How much do you know about snow? Which snow fact is true? A. It must be 32 degrees Fahrenheit or colder for it to snow. B. It must be 0 degrees Fahrenheit or colder for it to snow. C. It cannot snow from clear skies. D. The temperature of snow clouds must be 32 degrees Fahrenheit or colder for snow to form.

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D. The temperature of snow clouds must be 32 degrees Fahrenheit or colder for snow to form. FTO: It can be warmer on the ground and you don’t even need clouds to snow. Doesn’t seem fair, really.

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12. Test your snowflake knowledge and pick out the incorrect answer. A. Snowflakes comes in several basic shapes, hexagonal plates, stellar crystals, columns, needles, and graupel. B. No two snowflakes are exactly alike. C. Snowfall levels are categorized into flurries, showers, squalls, blowing snow, and blizzards. D. It can be too cold to snow.

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D. It can be too cold to snow. FTO: It can never be too cold to snow although it usually doesn’t snow very heavily when temperatures fall really low.

13. How advised are you about winter weather advisories? Is one of these false? A. A blizzard warning means snow and strong winds will combine to produce blinding snow with near zero visibility, deep drifts, and life-threatening wind chill. B. The difference between a winter storm watch and a winter storm warning is that severe winter conditions have begun when a winter storm warning is issued. C. A winter weather advisory is when weather causes severe conditions that are inconvenient and may be hazardous, especially for motorists. D. A frost-freeze warning means that temperatures are expected to fall below zero degrees Fahrenheit and may cause significant damage to plants, crops, or fruit trees.

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D. A frost-freeze warning means that temperatures are expected to fall below zero degrees Fahrenheit and may cause significant damage to plants, crops, or fruit trees. FTO: Well, yeah, but they don’t usually issue warnings about that do they, they only bother when it is nearing 32 degrees Fahrenheit, right?

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14. The National Weather Service defines “heavy snow” as: A. Snowfall that accumulates 6 or more inches in 12 hours or 8 or more inches in 24 hours. B. Wet snow. C. Thundersnow. D. None of these answers is right, The QuizQueen must not know.

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A. Snowfall that accumulates 6 or more inches in 12 hours or 8 or more inches in 24 hours. FTO: Don’t you just love the term thundersnow? The QuizQueen will send some your way if you guessed “D.”

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15. Which U.S. city has the highest average snowfall? A. Stampede Pass, Washington B. Valdez, Alaska C. Mt. Washington, New Hampshire D. Watertown, New York

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A. Stampede Pass, Washington FTO: 440.3 inches! Yipes, even for someone who grew up in the snow belt that is depressing to think about.

16. Which U.S. city has the coldest record temperature? A. Mt. Washington, New Hampshire B. Glasgow, Montana C. Nome, Alaska D. McGrath, Alaska

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D. McGrath, Alaska FTO: -75, can you even imagine? Mt. Washington is the warmest with its record low of only -47 degrees Fahrenheit.

About the Author

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Deanna Mascle shares more Fun Trivia in her Fun Trivia Online ezine at http://funtriviaonline.com

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Layout semelhantes ou características comuns? by Ruben Zevallos Jr.

Se não está claro, trabalho com projetos para Internet. Sou um cara de desenvolvimento e não um cara de design. Durante um determinado e curto momento da minha vida, eu escrevia programas para mim e não para quem pagava, o usuário final e tenho procurado sempre levar isso para meus projetos da Internet, que tenho visto os diversos momentos de sites, desde o HTML 1.0, sem qualquer formato especial, passando pelas maravilhosas tabelas, pelo CSS e agora para os sites Tableless. Durante todo este tempo, só tenho notado que o principal objetivo dos projetos, que são de atender ao usuário, não são atingidos. Vou procurar descrever aqui o que penso, bem como justificar, sem puxar a brasa para minha sardinha, mas puxando, pois eu acredito que eu faço.

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Navegabilidade Quando eu montei a minha empresa em Brasília, eu dizia que o conteúdo não poderia estar distante mais que 3 cliques, sendo que 2 seriam o ideal. Achei alguns artigos que diziam o mesmo, mas com ressalvas, pois o ideal seria que todos estivessem na primeira página.

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http://digilander.libero.it/asus.pc2006 

Acessibilidade Cada vez mais, as empresas, organizações e governos, estão preocupadas com a acessibilidade, principalmente de pessoas especiais, como os cegos ou dificuldades visuais. Os níveis de acessibilidades, vão variando, porque dão diversas formas de acessibilidade, que vão desde o aumento do corpo dos fontes, troca das cores e até, para a produção de conteúdo para outros dispositivos ou ainda, leitores de texto por voz.

http://digilander.libero.it/electronic.2 

Para mim, os pontos mais importantes da acessibilidade, é facilitar a vida do usuário, procurando criar meios que ele possa facilmente reconhecer e com isso, ter o controle do ambiente.

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São detalhes importantes, mas muitas vezes esquecidos, como deixar o menu com os links habilitados, links visíveis de alguma forma, botões evidentes e assim por diante.

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Ferramentas auxiliares Seja um projeto de site pequeno, com 10 páginas, ou com dezenas de milhares, como diversos que eu tenho, devemos disponibilizar para o usuário, algumas ferramentas que possam além de acelerar o processo de localização, mas como aumentar a experiência de navegação pelo site.

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Acredito que todo e qualquer site deva ter pelo menos as 5 características abaixo: – Busca de textos no site – Mapa do Site – Formulário de Fale Conosco – Impressão amigável – Recomendação de páginas – Ajustes no tamanho dos caracteres

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Eu acrescentaria também, algumas outras, como: – Feeds em XML, como o RSS e ATOM – Opções de navegação entre as páginas – Linha de localização no site, conhecida como Bread Crumbs ou Trackling – Endereço no rodapé da página principal ou até de todas as páginas – Título com identificação da página

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Cada uma das características acima, vão transformar o projeto em algo que visa facilitar a vida do usuário, bem como transformar a sua experiência no site mais produtiva.

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Estamos na páscoa? Muitos projetos visuais, esquecem que a Internet está com tudo que é tipo de usuário, desde os avançados, como eu, como aquela senhora que decidiu usar a Internet agora, para poder movimentar a conta bancária em vez de ir no banco.

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É muito chato, procurar adivinhar onde que estão as coisas, ou ficar passando o mouse sobre os prováveis links para acha-los, quando a mãozinha aparece no lugar do apontador

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Para que serve um site? Penso que todos diriam que o site serve para apresentar produtos e serviços de uma empresa… eu diria que está quase certo, mas cada projeto tem o seu objetivo. Por exemplo, um site de jornal não tem produtos e serviços e as pessoas não vão buscar-los.

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Cada projeto tem o seu objetivo e precisamos compreender, até onde que o layout parar e se preocupar com a sua experiência.

Para mim, o site, não importa qualquer que seja, tem que ser recheado de conteúdo. Quando eu vou em algum site, estou procurando informações, que muitas vezes não existem. Você já deve ter deparado com sites que não tem o endereço da empresa. Não tem o telefone e muitos, nem nada para contato, então, para que servem?

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Quando eu vejo as estatísticas de acesso de diversos projetos, vejo que temos muitos acessos a noite, começando das 19 e as vezes, terminando 2 a 3h da manhã. O que esse povo está querendo no site? Porque eles estão lá? Será que eles conseguiram o que queriam?

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A importância do visual O ser humano, sempre procura o visual que mais agrada. Sempre procuramos coisas que sejam simétricas e com cores agradáveis.. Evitamos tudo que não nos agrada, seja visual, no paladar e até no ouvir.

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Os projetos da Internet, tem gerado muita controvérsia, pois temos o Jacobson Nielsen, que prega que o importante é o conteúdo e já os artistas, que o visual. Acredito que não devemos ser nem um e nem outro, mas focados no resultado esperado para o usuário.

http://digilander.libero.it/electronic.2 

Cada tipo de usuário busca uma coisa, não podemos encher de animações, cores berrantes e escuras, com música agitada no fundo em um site de Jornal, mas o contrário, já não poderá ser em um site de casa noturna.

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Quando visitamos um site, a primeira coisa que olhamos, é o visual é claro, pois, é a primeira coisa que nos vem aos olhos. Depois, saímos a cata do que de fato estamos procurando, as informações. Vamos procurar o menu, links, ícones e outras coisas que esperamos encontrar. Será que podemos dizer todos os projetos são assim?

http://digilander.libero.it/lancia2auto/ 

As características comuns Durante a evolução de diversas coisas, vimos que muitas coisas mudaram e outras nem tanto. Sempre uso um exemplo, quando sou questionado sobre meus projetos e replico que: Tem como um carro ficar com as rodas em outro lugar que não embaixo? Pense em rodas quadradas? O banco? Podemos muda-lo? É certo, que poderemos fazer muitos ajustes, mas algumas serão sempre como devem ser e onde devem ser, sejam porque não tem como ou por motivo da lei.

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Para mim, nos sites tem características e posições que devem existir e são praticamente imutáveis. Vamos para algumas delas: <u>Logo ou identificação da organização</u> É necessário, pois normalmente o utilizaremos como um meio de identificação dentro e fora da Internet.

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<u>Nome, Endereço e contato no rodapé… salvo se for um site pessoal</u> Quantas vezes usei o meu celular para tentar falar com alguma empresa, mas não conseguia localizar isso facilmente e o telefone, coisa rara.

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<u>Busca, Fale Conosco e Mapa do site visíveis</u> Nem sempre estou interessado de ficar procurando o que eu quero, então procuro meios de achar rapidamente, e se não achar, já mando um e-mail perguntando.

http://digilander.libero.it/acer2006apire 

<u>Trackingline na parte superior da área do texto</u> Cheguei pelo Google ou por indicação, onde que estou no site? Quais outras informações que ele tem? Como que poderei saber onde que estou para retornar novamente?

http://digilander.libero.it/informazioni.web 

O ser humano, cria marcas táteis quando lê um livro, na Internet, também criamos tais marcas e essa linha serve para isso, ainda, utilizamos cores e outras características para nos dar a sensação que estamos lá.

<u>Ajustes de caracteres a direita superior</u> Sempre iniciamos a leitura, o mouse tende a estar próximo do título,que sempre está no topo, então, não queremos ficar navegando e rolando a página para fazer os ajustes dos caracteres.

http://digilander.libero.it/processori.internet 

<u>Recomendar e imprimir preferencialmente no final</u> Quando você quer imprimir ou recomendar, será exatamente depois de ler o texto.

<u>Navegação entre notícias, abaixo do título</u> Essa navegação, que facilita ao usuário a conseguir chegar a todas as páginas de uma edição, sem precisar ir para a Home, ela precisa ficar abaixo do título, porque vamos ler o título para antes ler a notícia… se não nos interessa, já teclamos no próximo.

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<u>Data, fonte etc, abaixo do título</u> Depois de ler o título, sempre vamos procurar nos localizar no tempo e por isso a data precisa está clara e, também, a fonte ou autoria da página.

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E os Jornais Eu gosto de ler jornal, gosto do cheiro, do barulho das folhas, da dobra e até, a sensação de propriedade e poder que só algo real que pode nos dar, mas infelizmente, os jornais já saem da banca, com prazo de validade. Uma edição dura no máximo até o final da amanhã e logo estará no lixo.

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O jornal on-line, proporciona o acesso amplo ao arquivo, onde o usuário poderá ver a íntegra de todas as edições, quando quiser, sem burocracia e ele vai querer isso de forma rápida e sem complicações.

Eu concordo Que alguns projetos tem muitas características comuns, como os sites de alguns jornais, bem com as internas, tendem ter características comuns. Nem todas foram por acidente, muitas foram de propósito, focado no atendimento da experiência do usuário, procurando reduzir a necessidade de aprendizado, principalmente, que a maioria dos leitores, costumam, visitar mais de um site de notícias por dia, então, a sua experiência será intuitiva em mais de um projeto.

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About the Author

Analista de Sistemas, especialista de projetos para Internet desde 1993, projetista e mantenedor de diversos sites no Brasil. Leia mais artigos no http://ruben.zevallos.com.br/

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Camping Safety Tips: Part 2 – Camp Fires, Wild Animals, Dangerous Activities by Mike Foster

Camping provides a great temporary escape from the stresses and dangers of suburban and urban life. However, the camping experience is fraught with its own set of dangers. The wise camper must take these into account and prepare in advance how to make safety in the woods a high priority and counter the inherent risks.

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In part 1 of this two-part series, we looked at safety related to food preparation, preparing clean drinking water, and how to minimize the risk of illness from ticks.

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In this second and final part, we will now turn our safety focus to properly handling camp fires, avoidance of wild animals, and giving caution due consideration while walking through any wooded areas.

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CAMP FIRES

For many people, the thought of sitting, talking, or singing around a camp fire lies at the heart of the outdoor experience. No fire, no fun. However, a fire handled improperly can lead to inadvertent disaster. So safety is of the essence.

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When starting, enjoying, and later putting out a fire, use common sense.

For example, if you are camping when the weather has been dry for a lengthy period of time, it would be safer to skip the camp fire altogether. This issue itself may actually influence your decision on selecting a time to camp.

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Additionally, only build fires in camp ground provided areas, such as fire rings. Otherwise, clear out a small area in your camping site, and place rocks around a circle to set the parameters for your fire. Within the circle, dig a hole several inches deep for the wood you will burn.

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If you have not brought your own wood on the trip, gather wood that is already dead and lying nearby. Make sure that any leaves close to the fire pit are raked several yards away and that there are no paper products lying on the ground. Throw those in the trash.

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Once the fire is started, let it build slowly with smaller twigs and dead branches, only placing larger pieces of wood on the pile as the flame grows. Make sure small children remain several feet away from the flame, as the heat can become intense while it grows. And they certainly should not be close enough that they could slip or trip and fall in.

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And finally, never leave a camp fire unattended. When leaving the area (say for a walk) or going to sleep for the night, extinguish the flames. Use a lot of water to douse the flames, saving your clean drinking water when at all possible. Stir the ashes and use more water until the remains are cool enough to the fingers.

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WILD ANIMALS

Most people do not encounter wild animals when camping in the woods, certainly not up close and personal. But that does not mean they are not living in the habitat and posing a quiet danger to humans. It can definitely be entertaining to spot them from a distance, not to mention serving up great snapshot opportunities with a raccoon, deer, or even a bear. However, in such a situation, distance between you and the animal is one of your best friends.

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Never (ever) attempt to feed an animal you encounter. It is not your pet dog or cat and may attack! That is an instinctive response. Even if you make no gestures that seem threatening, the animal may interpret it that way.

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If a wild animal approaches you, back away slowly and do nothing to invite its approach.

Minimize your risk of an animal encounters in the first place by wrapping all food securely and putting it away when you have finished eating. Then throw away food-related trash in camp provided trash receptacles.

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PERILOUS ACTIVITIES

There is nothing quite like a long, quiet walk in the woods. Remain on paths that have been designed for walks. Use common sense.

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* Refrain from hanging on tree branches. Old, dying, or thin wood can easily snap off.

* Avoid walking close to or leaning over steep cliffs, whether they are primarily rock or brush. It would be easy to slip or lose your balance. A subsequent fall could be disastrous.

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* Do not attempt to conquer gravity in the opposite direction either. That is, refrain from climbing steeply angled rocks. You are on a camping trip, not a mountain climbing expedition.

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* In the winter, never walk on frozen water. Regardless of surface appearance, there is no method to assess how thin and weight-bearing capable the ice may be.

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As you can see, the camping experience is not a danger-free zone. The great outdoors certainly provides compelling motivation to seek quiet time with nature. But this activity cannot be done with reckless abandon. In fact, making safety in the woods a habit actually assists with maximizing the many positives of the camping experience.

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About the Author

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GreatWay Plus, LLC. Owner: Mike Foster. Check us out at http://www.GreatWayPlus.com